In the present time, every second person wants to kick-off his or her own venture, no matter, small or a big. To make their dreams come true, they look for various innovative techniques and unique ideas. Now-a-days, the role of internet is quite high in boosting the position and the brand value of a company. In the past few years, there has been a big lift in the numbers of internet users; therefore it is important to have a strong presence of our website over the web. It has seen that more and more people are using the medium of internet to shop online; therefore denying the role of internet in today’s world will be a foolish idea.

It has been seen that many of the entrepreneurs think that having an attractive website is everything to lure the attention of the visitors. But in reality, it is something else because to grab the attention of the visitors instantly, we must be on the top in search engines. SEO is not an easy exercise to perform as it required technical skills and knowledge of search engines tools. Only a professional can make the SEO in effective way. SEO can be done through two ways:-

• On-page optimization
• Off-Page optimization

On-page optimization leads to make changes in the internal pages of the websites. This is the most convenient step for result-oriented SEO. On- page optimization is the part of white hat SEO which is acceptable by the Search engines. On-page optimization brings s the long-term results for a company. It can only be done by the users or a reiable person having the credentials of the website. So it is done with top security without harming the privacy of the company websites.

On the other part, Off-page optimization leads to directory submission, blog posting etc which can be done by anyone. It does not involve any interference in internal pages of the company. But it can be risky, as anyone can harm the reputation of the company by writing wrong reviews of publishing the articles about the company on penalty sites. But sometimes, to get better & quick result, it is also performed but with the huge care and attentions. Thus SEO is usually based on On-page and Off-page optimization of the websites.

Without SEO techniques, a website is like – a glass without water. SEO experts are those people who help to boost the ranking of your website while directly hitting out at the target audience. A SEO experts understands the fact that more traffic means more business, therefore they always work on your website in a way that it can attract more to Google and other search engines.